3D technology is the latest technology used in the cinema world. Disney, 20th Century Fox, and many other movie production organizations mostly release their new movies in a 3D format. Currently, it is the most widely used technology for watching 3D films in cinemas. The most prominent manufacturer and distributor of 3D technology are RealID. 3D is a digital stereoscopic projection technology that uses circularly polarized light to produce stereoscopic image projection. The difference between circularly polarized and linear polarization is that circular polarization gives viewers a clear and bright view of the film with a better experience without seeing double or darkened images. RealID’s 3D technology is used in over 26500 auditoriums by nearly 1200 exhibitors in 72 countries.
Disney producing 3D movies
The Walt Disney Company is a United States-based multinational company formed in 1923. Walt Disney adopted 3D technology in 2005 and released its first 3D movie, Chicken Little. Then in 2009, it produced another 3D animated film “Monster V/S Aliens.” In the same year, it also resealed Avatar, the biggest hit of the time. Many people wore 3D glasses for the first time to watch Avatar. It accounted for more than 70% of 3D box office revenues, as it solely earned record-breaking revenue of $2.9 billion. And since then, Disney has continued to produce several 3D animated movies like Frozen and many 3D real-life movies like “Clash of the Titans.” But none proved to be as profitable as Avatar.
The revenue for 3D movies box office raised by 55% in 2017 compared to the income in 2010, and by 2019 the revenue increased by 70% from the income in 2010.
Recently Walt Disney released a hit 3D movie, Doctor Strange in the multiverse of madness. It generated more than $449 million globally on the first day of its release. $42 million was generated during pre-bookings. 10% of the audience paid 20% to 30% more to watch. It was the biggest hit of the year until now.
Avatar 2: The Way of Water
As we all witnessed the great success of Avatar in 2009, we can expect all the wonders from the upcoming sequel to Avatar. After the great success of Doctor Strange in the multiverse of madness, people are desperately waiting for James Cameron’s sequel, Avatar 2: the Way of Water, whose first trailer was released by Walt Disney during CinemaCon 2022. The final release date for Avatar2: The Way of Water has not yet been disclosed; it is expected to be released by the end of the year.
All Avatar fans are impatient to watch it, and all the respective authorities give many optimistic hopes. According to a few resources, the 3D experience in Avatar 2 will be much better than all previous 3D movies. Tony Chamber, Disney’s chief of global film distribution, informed the media in an interview that they are not focusing on promoting the storyline of Avatar 2. Still, they are trying to encourage the experience audiences could enjoy from the 3D version of the upcoming Avatar. He further added that 3D is all about providing expertise. If they manage to deliver it correctly, people will watch it again and again.
3D movies provide a source of entertainment and experience that people cannot get from anywhere else; it is a need of the time when there are numerous options for people to watch incredible movies in the comfort of their homes. Especially after the pandemic, when people are no longer looking to visit cinemas, 3D films motivate them to get out of their comfort zone, to experience a unique form of entertainment to refresh their minds.
However, the president of Imax Entertainment, Megan Collin, warned all movie producers who blindly adopt 3D technology. According to her, 3D technology should be used carefully and thoughtfully; otherwise, it can result in a disaster.
Disney entertainment never disappoints its viewers. Avatar was a great success, and its sequel will be much better. Hence we are pretty sure that, The Way of Water will be a fantastic movie, and its 3D graphics will be out of the world as claimed by the authorities.
Avatar 2 will also be released in a traditional 2D format for theaters that do not have a 3D supporting system and for fans who cannot afford a premium price.