Fashion Grandmas from Beijing is creating quite a storm with their one-minute clips and live streams. Their fashion turnout at the streets of Beijing is making a runway out of the streets.
The Fashion Grandmas content has been keeping millions of fans hooked with a mix of elegance with their trademark pearls of wisdom on marriage, love, and life.
Dressed to impress in traditional cheongsam dress, the 76-year-old Sang Xiuzhu is one of the perfect elderly influencers who are all over the Chinese social media with glamorous videos. She joined the Fashion Grandmas two years back and already she is a sensation with her fans.
Not Afraid of Aging
Their fashion sense is anything but fuddy-duddy, in fact, they are the epitome of elegance and their worldly-wise views make for the perfect icing on the cake.
They also focus on inclusivity and make others understand how everyone is a big part of the economy and the online culture of China.
With grannies like this who are leading a fashionable and happy life, they are the perfect example of the adage how age is just a number.
They not only fetch billions of dollars like other age groups but they also want a massive portion of entertainment, and consumer goods and more.
Conveying Serious Messages Through Work
The Fashion Grandmas consists of 23 main members and has dozens of more fringe contributors across the country, all belong to the age group of the late 50s and their mid-70s.
They make money like the millennials with pop-up ads in their videos and live streaming product sales. They can sell about 200 units of a product as soon as the streaming begins.
Most of their videos are inspirational and include statements that beauty does not belong to the young only but also to the elderly, there are also important messages such as call-outs against domestic violence and more.
One of their videos shows a man raising their hand to hit his girlfriend in a store before an angry older woman grabs his arm as security guards drive him away. An elderly woman who is also a savior! Or should we say a hero grandma.
Age is Just a Number
They also propagate against domestic violence calling it illegal. They propagate that hitting women is a shameful act.
Another message shows that a pregnant woman is threatened by her husband before an elegant granny pins him back in his chair with her bodyguards’ help and comes to the rescue of the woman at the right time.
The elderly woman knows exactly how to stay optimistic and prove to the world that old or not they still have what it takes to be the perfect role model. A generation of Chinese retirees, born in the 1960s is the ones armed with the right educational degree in the post-Mao-era cultural revolution.
Untapped Pool Of Older Customers
The older, wiser, and fashionable women rule the elderly influencers’ social media. This helps improve the saleability of China’s elderly internet industry. The value of this section of the population is said to reach 5.7 trillion yuan, which amounts to nearly $900 billion as per the iiMedia Research.
The recent Covid-19 pandemic has also made the elderly look for entertainment and other stuff online, such as shopping and entertainment.
There is a wide untapped pool of older consumers and there are online courses for senior citizens to seek coaching in things such as singing, dancing, or kung fu via live streaming channels. China’s thriving internet industry has earned money from every group such as men, women, parents, youngsters, and recently from the elderly too.
Video Steaming for the Win
Fashion grandmas are creating a niche in the entertainment industry with people like the fifty-eight-year-old Granny Ruan Yaqing having her own video channel. and uses her iPhone to reach out to her six million fans as she goes through Beijing’s history and culture.
She entered the world of video-streaming to avoid clocking a nagging presence at the home. She also belongs to a generation that refuses to play the second fiddle to a young generation who are trying to conquer the horizon of modern China. The elderly fashionable brigade asserts that unlike common perception, where the youth of the country thinks the elderly know nothing, actually the elderly knows everything and more.
So, what do you think about fashion grandmas? Aren’t they the perfect inspiration the world needs right now? You bet!